Ethics

Running a small business in today's fast-paced world is a wild ride. But with great freedom comes great responsibility, and we take that seriously.

We are a brand that believes strongly in good, timeless design and we do not create backpacks and accessories to fit into seasons. We do not believe that making product for short selling periods is good for anyone in the supply chain, nor is it good for our customer and the worst of all is the impact it has on the environment. 

We are an antidote to fast and throwaway, and in our small way we are hoping to pave the way to a gentler, slower world, less focused on excess and more about living life beautifully, happily and sustainably. Ultimately our aim is to teach our children to do the same. 

Our reputable partner marker in China supports our brand vision and takes great pride in learning every single minute detail of our designs - from the smallest binding to every piece of fabric and stitch sewn. 

We offer most of our designs as pre-orders. It's a simple, yet powerful way to reduce waste and ensure we're only making what you truly love. Imagine our beautiful backpacks sitting in a warehouse instead of on the backs of happy kids? We'd feel awful! By pre-ordering, you're not only getting a fantastic product, but you're also helping us create a more sustainable future. So, please be patient, good things take time.

We hope our backpacks become a treasured companion for years to come.

Lots of love,

Michela