As a mum of three, I knew what my kids really needed wasn't another gadget or toy - it was freedom to explore, dream, and discover. But finding the right backpack? That was impossible.

Too small. Too flimsy. Too loud.

Every backpack I found fell short of what childhood adventures actually demand. So I designed one myself.

142 hours went into perfecting the fit, feel, and function. Because when you're carrying treasures, stories, and big dreams, your backpack needs to keep up.

At Pippi & Friends, we believe less is more. Kids don't need much - just their boundless imagination and a backpack built to last their wildest adventures.

From little feet to big school milestones, we create timeless companions that fit perfectly, last longer, and become part of their story.