I’m a mum of three, and when I was shopping for my toddler’s first backpack, all I could find were bags that looked cute - but were flimsy or, frankly, too small.

I wanted something we’d both love to use every day - because let’s be honest, you spend more time with the backpack than they do. Not just for a few months, but for years. Something that fits well, carries everything they need, and holds up through real life - puddles, playdates, and everything in between.

And honestly? I wanted something I could pass down to the next child. One great backpack—not a pile of ones that don’t last.

When I couldn’t find it, I designed it myself. For practical mums like me, who believe in buying better from the beginning.