
Medium Kids Backpack We Roam Ruby
With its timeless design and thoughtful details, this backpack is made to grow with your child — from daycare to preschool and beyond.
Perfectly sized between a toddler bag and a teen’s backpack, it’s larger than most mini backpacks, yet still perfectly proportioned for young children. Spacious enough for a plane trip or a night at Grandma’s, and tough enough to be passed down, it’s a bag they’ll use (and love) for years — and one parents love to carry too.
More than just a bag, our We Roam backpack is a lasting childhood companion. Timeless in design and elegantly simple, it's crafted from durable, wipe-clean fabric that repels dirt. Waterproof inside and out, it’s ready for rainy days and inevitable spills.
Thoughtfully designed straps ensure the perfect fit, while the spacious main compartment offers room for all their essentials. Two practical pockets – a front pocket for quick-grab items and a large inside back wall pocket – help keep everything organized.
Strong zippers stand up to daily use, and easy-to-grab carry handles give tired shoulders a break. Inside, hand-drawn illustrations bring a playful touch, alongside a name tag for safekeeping, whilst the elasticized band holds water bottles and cups securely in place.
Perfect for children of all ages, it's the only day bag they'll need.
Why Recycled rPET?
At Pippi & Friends, we believe in creating products that are as kind to the planet as they are practical for families. Our backpacks are made from recycled polyester (rPET), a sustainable material that repurposes post-consumer plastic bottles, reducing waste and lowering environmental impact. Durable, lightweight, and naturally water-resistant, rPET ensures a long-lasting backpack ready for every adventure.
More than just a bag, our We Roam backpack is a lasting childhood companion. Timeless in design and elegantly simple, it's crafted from durable, wipe-clean fabric that repels dirt. Waterproof inside and out, it’s ready for rainy days and inevitable spills.
Thoughtfully designed straps ensure the perfect fit, while the spacious main compartment offers room for all their essentials. Two practical pockets – a front pocket for quick-grab items and a large inside back wall pocket – help keep everything organized.
Strong zippers stand up to daily use, and easy-to-grab carry handles give tired shoulders a break. Inside, hand-drawn illustrations bring a playful touch, alongside a name tag for safekeeping, whilst the elasticized band holds water bottles and cups securely in place.
Perfect for children of all ages, it's the only day bag they'll need.
Why Recycled rPET?
At Pippi & Friends, we believe in creating products that are as kind to the planet as they are practical for families. Our backpacks are made from recycled polyester (rPET), a sustainable material that repurposes post-consumer plastic bottles, reducing waste and lowering environmental impact. Durable, lightweight, and naturally water-resistant, rPET ensures a long-lasting backpack ready for every adventure.
- Size: 32cm H x 23cm W x 13cm D
- Weight: 500g
- Shell & lining fabric: Heavy duty recycled polyester
- Size: 32cm H x 23cm W x 13cm D
- Weight: 500g
- Shell & lining fabric: Heavy duty recycled polyester
- Free Shipping Australia Wide
- Estimated delivery: 3 - 6 business days within Australia. 10+ days for international orders
- Free Shipping Australia Wide
- Estimated delivery: 3 - 6 business days within Australia. 10+ days for international orders
If you’re not absolutely thrilled with your Pippi & Friends purchase, no worries we’ve got you covered. You have 90 days from the moment it arrives at your doorstep to request an exchange or full refund.
If you’re not absolutely thrilled with your Pippi & Friends purchase, no worries we’ve got you covered. You have 90 days from the moment it arrives at your doorstep to request an exchange or full refund.
We were very mindful to choose fabric that repels dirt, because let's face it - kids are messy.
For tricky stains, we recommend that you spot treat with warm water and soap.
If machine wash is necessary, do so on a delicate wash with cold water. Don't forget to remove the name card inside first.
Line dry only.
We were very mindful to choose fabric that repels dirt, because let's face it - kids are messy.
For tricky stains, we recommend that you spot treat with warm water and soap.
If machine wash is necessary, do so on a delicate wash with cold water. Don't forget to remove the name card inside first.
Line dry only.
Medium Kids Backpack We Roam Ruby
More than just a bag, our We Roam backpack is a lasting childhood companion. Timeless in design and elegantly simple, it's crafted from durable, wipe-clean fabric that repels dirt. Waterproof inside and out, it’s ready for rainy days and inevitable spills.
Thoughtfully designed straps ensure the perfect fit, while the spacious main compartment offers room for all their essentials. Two practical pockets – a front pocket for quick-grab items and a large inside back wall pocket – help keep everything organized.
Strong zippers stand up to daily use, and easy-to-grab carry handles give tired shoulders a break. Inside, hand-drawn illustrations bring a playful touch, alongside a name tag for safekeeping, whilst the elasticized band holds water bottles and cups securely in place.
Perfect for children of all ages, it's the only day bag they'll need.
Why Recycled rPET?
At Pippi & Friends, we believe in creating products that are as kind to the planet as they are practical for families. Our backpacks are made from recycled polyester (rPET), a sustainable material that repurposes post-consumer plastic bottles, reducing waste and lowering environmental impact. Durable, lightweight, and naturally water-resistant, rPET ensures a long-lasting backpack ready for every adventure.
More than just a bag, our We Roam backpack is a lasting childhood companion. Timeless in design and elegantly simple, it's crafted from durable, wipe-clean fabric that repels dirt. Waterproof inside and out, it’s ready for rainy days and inevitable spills.
Thoughtfully designed straps ensure the perfect fit, while the spacious main compartment offers room for all their essentials. Two practical pockets – a front pocket for quick-grab items and a large inside back wall pocket – help keep everything organized.
Strong zippers stand up to daily use, and easy-to-grab carry handles give tired shoulders a break. Inside, hand-drawn illustrations bring a playful touch, alongside a name tag for safekeeping, whilst the elasticized band holds water bottles and cups securely in place.
Perfect for children of all ages, it's the only day bag they'll need.
Why Recycled rPET?
At Pippi & Friends, we believe in creating products that are as kind to the planet as they are practical for families. Our backpacks are made from recycled polyester (rPET), a sustainable material that repurposes post-consumer plastic bottles, reducing waste and lowering environmental impact. Durable, lightweight, and naturally water-resistant, rPET ensures a long-lasting backpack ready for every adventure.
- Size: 32cm H x 23cm W x 13cm D
- Weight: 500g
- Shell & lining fabric: Heavy duty recycled polyester
- Size: 32cm H x 23cm W x 13cm D
- Weight: 500g
- Shell & lining fabric: Heavy duty recycled polyester
- Free Shipping Australia Wide
- Estimated delivery: 3 - 6 business days within Australia. 10+ days for international orders
- Free Shipping Australia Wide
- Estimated delivery: 3 - 6 business days within Australia. 10+ days for international orders
If you’re not absolutely thrilled with your Pippi & Friends purchase, no worries we’ve got you covered. You have 90 days from the moment it arrives at your doorstep to request an exchange or full refund.
If you’re not absolutely thrilled with your Pippi & Friends purchase, no worries we’ve got you covered. You have 90 days from the moment it arrives at your doorstep to request an exchange or full refund.
We were very mindful to choose fabric that repels dirt, because let's face it - kids are messy.
For tricky stains, we recommend that you spot treat with warm water and soap.
If machine wash is necessary, do so on a delicate wash with cold water. Don't forget to remove the name card inside first.
Line dry only.
We were very mindful to choose fabric that repels dirt, because let's face it - kids are messy.
For tricky stains, we recommend that you spot treat with warm water and soap.
If machine wash is necessary, do so on a delicate wash with cold water. Don't forget to remove the name card inside first.
Line dry only.
Our Difference
Where timeless aesthetics meets thoughtful design

What fits inside?
Good things come in small packages! Our iconic square shape maximizes storage, comfortably fitting a large bento sized lunch box, drink bottle (secured by a smart elasticized holder), a change of clothes, a hat, a jumper, a book (perfectly tucked into the inner back pocket), and snacks - easily accessible in the front pocket.
Frequently asked questions
We designed this backpack to be a trusted companion for children of all ages. It starts as the bag they wear to daycare, becomes the one they can pack on their own at preschool, and later serves as their go-to for after-school adventures through primary and into their teen years.
We designed this backpack to be a trusted companion for children of all ages. It starts as the bag they wear to daycare, becomes the one they can pack on their own at preschool, and later serves as their go-to for after-school adventures through primary and into their teen years.
While adding your child's name to the outside of their bag might seem like a cute idea for daycare, it becomes less safe once they're old enough to wear it in public. That’s why we’ve thoughtfully placed a contact card inside for easy identification when it matters.
While adding your child's name to the outside of their bag might seem like a cute idea for daycare, it becomes less safe once they're old enough to wear it in public. That’s why we’ve thoughtfully placed a contact card inside for easy identification when it matters.
We were very mindful to choose fabric that repels dirt, because let's face it - kids are messy.
For tricky stains, we recommend that you spot treat with warm water and soap.
If machine wash is necessary, do so on a delicate wash with cold water. Don't forget to remove the name card inside first.
Line dry only.
We were very mindful to choose fabric that repels dirt, because let's face it - kids are messy.
For tricky stains, we recommend that you spot treat with warm water and soap.
If machine wash is necessary, do so on a delicate wash with cold water. Don't forget to remove the name card inside first.
Line dry only.